In keeping with their passion for pink and their trend-setting spirit, The View is now bottling their rosés in green glass to avoid the dangers of lightstrike.
Lightstrike (or “goût de lumière” in French) occurs when ultraviolet and certain visible light wavelengths react with bottled wine to produce unpleasant sulfur compounds. Lightstrike can start to develop in as little as 60 minutes once the wine bottle is removed from its cardboard box and exposed to sunlight or the wrong type of indoor lighting.
“Many people are unaware of the damage light can do to their wines and how quickly it can occur,” owner Jennifer Molgat explained. “We have taken a stand on this issue because we refuse to take a chance on the quality of our rosés. We all love the look of a rosé bottled in clear glass, but at The View, we have decided that marketing should not overrule quality.”
Look for the following 2020 vintage rosés now safely bottled in green glass:
Pink Rhino 2020
Pink Rhino boasts mouth-watering aromas of strawberry and cream jellies followed by pink grapefruit flavours and an elegant citrus finish.
Proceeds from the sale of every bottle of Pink Rhino go towards The View’s involvement in the World Wildlife Fund’s “Adopt a Rhino” campaign.
Silver Lining Rosé 2020
A luscious, fruit-forward rosé made with The View’s estate-grown Pinot Noir and Pinotage rounded out with a blend of aromatic whites. Off-dry and approachable in style, it has succulent strawberry and watermelon notes followed by a bright citrus finish.
Red Shoe Rosé 2020
A playful, fruit-forward rosé found exclusively on the shelves of Save-On-Foods.
Distraction Frizzante 2020
The View’s estate-grown Pinot Noir, Pinotage and a blend of aromatic whites coalesce in this vivacious sparkling rosé featuring succulent notes of strawberry and pink grapefruit.