New wines from the incredible 2012 and 2013 vintages are being released almost daily, notes Tracy Gray, owner of Discover Wines in Kelowna and Kamloops. Many of these are hard-to-find wines and from small wineries, not sold in government liquor stores.
“And what’s also great for the consumer is that the prices of BC wines have come down a lot.” In fact, out of approximately 800 BC wines carried by Discover Wines over the course of a year, they currently have over 150 wines under $15.
Tracy says fruity aromatic whites and dry rosés will continue to be popular with Discover Wines’ loyal customers this summer. Whether it’s these or others, they can easily search for the wine that’s right for them at www.discoverwines.com.
The Wine Club has really been growing in popularity. “It’s excellent, we have happy new members joining all the time. Customers love that they can get a hand-picked selection of different wines from different wineries. We have also just launched a Super Premium Red Three Bottle Club. This is offered only twice per year and in limited availability.” Contact Discover Wines for details.
Some notable events and incentives took place in the spring at Discover Wines. A Wine Tasting Boot Camp was held in March at the Kamloops store in preparation for the Kamloops Wine Festival. The same happened at the Kelowna store at the end of April before the Okanagan Wine Festival in May. And to celebrate the first anniversary of the Kamloops store, in-store contests were held and prizes given out.
~ Dona Sturmanis