As new Crush Club Coordinator for Tinhorn Creek, Terry Meyer- Stone’s priority is all about building personal relationships with the Crush Club members. Enhancing members’ attachment to the winery, the people, the place and the total experience is key to an on-going relationship.
A Christmas gift of a Crush Club Membership for a friend or relative (or maybe yourself?) would be an excellent way to start off the giving season. A gift membership entitles the recipient to a 15% discount on all wines and other items in the wine shop, invitations to special events such as the Spring Sneak Peek and Fall Pick-up Parties and the ability to book the private tasting room at no charge. Members reserving at Miradoro are also treated to an amuse-bouche with complementary wine sample!
Crush Club members purchase one case of wine per year – which will be specially selected by veteran Winemaker Sandra Oldfield. Members can choose a case of reds or whites or a mixed case. Members are also entitled to enhanced access to new releases and limited releases. What better way to keep on top of managing your wine cellar?
Speaking of cellar management, you might want to stock up on the 2009 Oldfield Series 2Bench Red which was recently awarded 92 points by Liam Carrier of Icon Wines. He writes “The well balanced and structured palate follows with mouth-watering acidity, ripe tannins, plum, black cherry, mineral and earth flavours with lingering smoky goodness. Truly an exceptional BC blend.” Better get a case for laying down! Or, if you’re a fan of silky Syrah, you should be sure to pick up some 2009 Oldfield Series Syrah – which Liam gave 90 points – before the supply runs out.
Tinhorn Creek’s Crush Club was established in 2005 – the first one in valley. It continues to expand, hopefully with some mini events for members in Kelowna and Vernon upcoming in its series of “Get a Crush on Tinhorn Creek” themed events.
The winery is still family-owned and promotes a down to earth, close to the community vibe. There’s a lot to do besides luscious wining and dining. Take the self-guided tour of the winery and demonstration vineyards, attend a Canadian Concert or hike the Golden Mile Trail that takes you to the 100-year-old stamp mill ruins.
~ Allison Fader